Vita Coco InLink Rewards

The Objective

Drive consumer awareness and uptake of the multi-purpose use of coconut water during the peak summer period.

The Strategy

InLink Rewards provided the perfect platform to create mass impact by not only providing high street prompts to drive sales, but also direct traffic to their online site through the reward mechanics on the tablet.

The Execution

Through InLink rewards, the brand was able to give away over 100 free cases of coconut water, increasing engagement and consumer uptake of the product throughout the trial period. This was a great way to amplify a traditional DOOH campaign and further increase brand awareness.

The Result

Through a 10% SOT campaign on 282 InLink screens (141 tablets) across London, Leeds and Glasgow, the brand achieved 1,124 clicks via the rewards tile. From this, over 100 cases of coconut water were redeemed by participants who engaged with InLink rewards, allowing the brand to capture the details of engaged consumers.

Through using InLink Rewards, this allowed us to combine digital OOH advertising with a rewards offer via the InLink tablet ensuring increased engagement and great trial results for our brand. The InLink Rewards platform is perfectly placed to amplify DOOH with a rewards initiative, which in turn helped us drive increased brand awareness and product trial.

Mark Hockney, Phar Partnerships
Commercial Manager