Drive consumer awareness and uptake of the multi-purpose use of coconut water during the peak summer period.
InLink Rewards provided the perfect platform to create mass impact by not only providing high street prompts to drive sales, but also direct traffic to their online site through the reward mechanics on the tablet.
Through InLink rewards, the brand was able to give away over 100 free cases of coconut water, increasing engagement and consumer uptake of the product throughout the trial period. This was a great way to amplify a traditional DOOH campaign and further increase brand awareness.
Through a 10% SOT campaign on 282 InLink screens (141 tablets) across London, Leeds and Glasgow, the brand achieved 1,124 clicks via the rewards tile. From this, over 100 cases of coconut water were redeemed by participants who engaged with InLink rewards, allowing the brand to capture the details of engaged consumers.