Billboards are a high impact and high coverage platform reaching over 76% of the U.K. population every two weeks
The classic billboard format, concentrated in urban areas across the country, delivering a ubiquitous presence that can be further amplified through Network
The ultimate canvas focused in conurbations, communicating messages with a higher impact and greater brand stature.
Consisting of 16 frames in an immediate proximity to Waterloo station, Primesight’s domination of the area delivers over 9 million impacts with a reach of over 800,000 and a frequency of 10 encounters. This provides an excellent opportunity to target the commuter audience, creating high impact campaigns for brands. See the Waterloo Domination in action here
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