InLink

INLINKUK

There is no better way to make an impression than with InLinkUK. 

Delivering 1 GB free Wi-Fi to the local community, InLinkUK has the ability to make smarter connections between technology, consumers and brands. This represents a huge leap in city development and the understanding of the behaviours and patterns of cities. For brands this is an opportunity to get even closer to consumers (for whom this isn’t just an advertising screen). With over 11,000 registered Wi-Fi users its popularity is evident. 

For the full story behind InLinkUK and its benefits, read on below.

THE STORY

InLinkUK from BT is a joint venture between Primesight and Intersection is launching in partnership with UK telecoms giant BT.

The first InLink was launched in June 2017. InLinkUK is now live across London, Leeds and Glasgow and continuing at a rapid pace. One of the greatest benefits to advertisers and the public alike is that the InLink Wi-Fi is over 85 times faster than the average* public Wi-Fi!

'BT is bringing free 1GBps Wi-Fi to London by installing the phone boxes of the future' – Gizmodo

Which is just *11.7 Mbps.

Launching InLinkUK to the media industry on 5th July, media agencies and outdoor specialists have been quick to recognise the potential of combining advertising with the available Wi-Fi speed to enhance multi-screen communication

'InLinkUK is an exciting opportunity to provide a unique way to deliver content for a richer experience with our consumers' Business Director, Kinetic

Advertisers can buy space on InLinks on a 'share of time' basis, delivered through 'PILOT', Primesight's fully flexible buying platform.

InLinks will roll out across key UK cities from November 2017 and throughout 2018.

THE BENEFITS

- TO ADVERTISERS -
  • Two sleek 55" HD digital displays
  • The ability to book campaigns by impacts on a cost per thousand basis
  • Flexibility to buy any day, hour parts or location they wish
  • The potential to use dynamic creative
  • The prospect of using third party data to custom target audiences
  • A positive brand connection by supporting exciting free services to consumers

- TO CITIES -
  • Reduced clutter and a tidier city landscape with InLink’s sleek, resilient design
  • Real-time communication between cities, councils and consumers in the physical space
  • Wayfinding capabilities to improve street navigation for all
  • In-built environmental sensors with the ability to provide data on a whole range of city issues including traffic flow and air pollution
  • An enhanced tourist experience

- TO CONSUMERS -
  • A connection to 1GB of free, ultrafast Wi-Fi using your personal device
  • Access maps, directions, and local services from an easy-to-use touchscreen tablet
  • Stay in touch with free phone calls from BT to any mobile or landline number in the UK
  • Press the dedicated red 999 button in the event of an emergency
  • Safely charge your device using one of two USB ports
  • Public service announcements through the two 55" HD displays

LINKNYC

Reactions to our sister project, LinkNYC, prove just how welcome an initiative InLinkUK is to consumers, cities and advertisers.

Over 1 million users in the first 12 months following the launch of LinkNYC, resulting in 82 million Wi-Fi sessions.

The service has seen higher than expected usage of tablet and phone services, resulting in high numbers of Link-to-consumer interactions.

90% of New Yorkers believe that LinkNYC is a positive initiative for New York City.

89% believe that LinkNYC will provide services that are beneficial to the community.



SUMMER SELL-OUT

Many of the UK's leading brands were quick to take advantage of InLink innovations: Coca-Cola, Virgin Holidays, O2, Warner Brothers, Bulmers

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DELIVEROO DELIVER

Contextually relevant copy across the InLinks.

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INLINKUK LAUNCH

Widely heralded across the advertising and media landscape.

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FIND AN INLINK

Wondering where to find your nearest ultrafast, free Wi-Fi?

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InlinkUK Digital

InlinkUK Digital
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