Box Office Bonanza

Welcome to the Box Office Bonanza – Primesight’s latest competition and a highlight of the opportunities in store for brands across the whole of 2019.  

178 million admissions are predicted for the year, setting this up to be the highest grossing year in film history, thanks to an endless offering of big blockbuster releases, including The Secret Life of Pets 2, Jumanji 3, Captain Marvel, The Lion King, Toy Story 4, Frozen 2 and Star Wars: Episode IX. 

Scroll on for our next top pick for cinema foyer advertising, our bespoke planning tool and that all important competition – your chance to win an annual cinema pass (worth up to £250). 

"2019 is the biggest year for blockbuster cinema in history" - Digital Cinema Media

Catch it before it’s gone 

Avengers: Endgame 

(Releasing on 26/04/2019)  
With almost 600,000 admissions, April 2018 was one of the most popular periods for families, beaten only by the summer holidays and Christmas. We expect April 2019 to be another resounding success.  

Avengers: Endgame is widely predicted to be the highest grossing film of 2019, taking $250 million worldwide in its opening weekend. Hundreds of thousands will flock to cinemas in April, providing great opportunities for advertisers looking to target their ideal audience – particularly in an environment with an average 20-minute dwell time.  

Click here to watch the trailer. 



For advertisers looking to speak solely to their target audience Primespot provides excellent return on investment. Used by advertisers across all categories, from EE and Honda through to Tesco and Microsoft, Primespot gives brands total foyer screen domination in the fifteen minutes leading up to screenings of their chosen film.   

Selecting the film that best targets your ideal customer we’ll deliver your campaigns in real-time on our digital 6-sheets, ensuring your ads are seen around the best screenings for you.  

Click here to learn more about our cinema foyer inventory. 



Released on Friday 8 March (and coinciding with International Women's Day), Captain Marvel was the first Disney Marvel release for 2019. 

Starring Brie Larson, Samuel L. Jackson and Jude Law, the film directed by Anna Boden and Ryan Fleck marked the arrival of Marvel's first-female focused superhero film.  

Based on the Marvel comic character first appearing in 1968, the story follows Carol Danvers as she becomes one of the universe’s most powerful heroes when Earth is caught in the middle of a galactic war between two alien races. Set in the 1990s, “Captain Marvel” is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe. 

Did you know? 

Marvel creator Stan Lee makes a cameo appearance, which he filmed prior to his death in 2018. This is probably his third-to-last cameo, as it’s been reported that he’ll also have a cameo in Avengers: Endgame as well as Spider-Man: Far From Home. 

Keep scrolling to find out who has won our grand prize!

The Competition

In a flick-folly-frenzy, we celebrated this huge release with a competition to keep you pumped for all things cinema-related. We asked you the following question for a chance to grab some cool cinema prizes:  

"To the nearest pound, how much do you think Captain Marvel will take in its opening weekend (8-10 March) in the UK? The closest answer wins." 

Out of the hundreds of people who entered, we had some very good answers... and some... not so good ones! 

£9, £10, £12, £13 and £35 being the worst of the bunch... C'mon guys, these are block-busting, not rot-rusting films!

£2,003,750,118 was our highest guess, which certainly raised some eyebrows as well as a few bank balance expectations.

BFI released its weekend box office report on 13 March 2019, which can be found here. Captain Marvel took £12,750,000 in it's opening weekend with the closest answer coming in at £12,650,000. 


First prize: an annual, unlimited cinema pass goes to Sophie Stewart of Manning Gottlieb OMD.

Runner-up: one pair of cinema tickets goes to Phil Jameson of MediaCom, who  was so close - having answered the exact same figure as Sophie, but sadly missed out through the 'names out of a hat' tie-decider.

Runner-up: one pair of cinema tickets goes to Kate Murray of Posterscope, who guessed £12,628,119.

Make sure you keep an eye out for future Box Office Bonanza newsletters, with more films and more prizes to be won throughout 2019.  

If you’re not yet on our mailing list, speak to your Primesight rep to get added and be the first to know when our next competition launches.