Box Office Bonanza

We're back with another Box Office Bonanza, highlighting the opportunities for brands in cinema foyers.

A raft of summer blockbusters means more chances for brands to take the spotlight throughout the season. With an entire eight months remaining for 2019, there’s a great chance to use the 20-minute average dwell time that the foyer offers. 178 million admissions are predicted for the year, setting this up to be the highest grossing period in film history, thanks to an endless offering of big releases, including Rocketman, Aladdin, The Lion King, Toy Story 4, Once Upon A Time in Hollywood, Frozen 2 and Star Wars: Episode IX.

Scroll on for our next top pick for cinema foyer advertising, our bespoke planning tool and that all important competition: your chance to win an annual cinema pass (worth up to £250).

"2019 is the biggest year for blockbuster cinema in history" - Digital Cinema Media

Toy Story 4

Out on 21st June

Woody, Buzz Lightyear and the rest of the gang embark on a road trip with Bonnie and a new toy named Forky. The adventurous journey turns into an unexpected reunion as Woody's slight detour leads him to his long-lost friend Bo Peep. As Woody and Bo discuss the old days, they soon start to realise that they're worlds apart when it comes to what they want from life as a toy.

Did you know?

Buzz Lightyear started out as a tin toy soldier in original drafts.

Click here to watch the official trailer.

Keep scrolling to win!

X-Men: Dark Phoenix

Out on 7th June

During a life-threatening rescue mission in space, Jean Grey is hit by a cosmic force that transforms her into one of the most powerful mutants of all. Wrestling with this increasingly unstable power as well as her own personal demons, Jean spirals out of control, tearing the X-Men family apart and threatening to destroy the very fabric of our planet.

Did you know?

The X-Men were originally going to be called the Merry Mutants!

Click here to watch the trailer. Keep scrolling for more!

Men in Black: International

Out on 14th June

A London-based team of Men in Black (MIB) secret agents become involved in a series of alien attacks that sends them travelling around the globe.In this new adventure, they tackle their biggest threat to date: a mole in the Men in Black organisation.

Did you know?

Some people think the MIB exist — going back to Ufology in the 1940s and ’50s, several people wrote accounts and books about these so-called "Men in Black."

Click here to check out the official trailer. Keep scrolling for more!

Primespot: smarter advertising for you

For brands looking to speak solely to a more targeted cinema audience Primespot provides a service like no other. Used by advertisers across all categories and sectors, Primespot gives brands total foyer screen domination in the fifteen minutes leading up to screenings of their chosen film. Selecting the film that best targets your ideal customer delivers your campaign in real-time on our digital 6-sheets and ensures your ads are seen around the best screenings for you.

Click here to learn more about Primespot.

See below to enter our competition.

Competition

In the latest round of our Box Office Bonanza competition we wanted to find out whether you're a Rocketman or a Rocket-fraud. We asked "To the nearest pound, how much do you think the new Rocketman movie will take in its opening weekend (24-26 May) in the UK? The closest answer wins."

We know it's not much but it's a fun quiz that we do, our gift is our question and this one's for you.

We're pleased to tell you that Rocketman brought in a strong £5,381,904 in its opening weekend, making the winners of our competition [drumroll, please]...

First prize: Josh Hurrell from Manning Gottlieb OMD. The winner of an annual cinema pass for his close answer of £5,363,124. When we asked Josh what he most liked about going to the cinema he said "I love going to the cinema because those big event films just need to be seen on the big screen. They need the great sound to immerse you and it makes sure your phone is safely tucked away in your pocket to avoid distractions! The film I’m most looking forward to is Once Upon a Time in Hollywood. It looked and sounded amazing at the beginning of the year and after the reviews from Cannes I’m even more excited to see it!"

Second prize: Ian Burke from Wavemaker who will be getting a pair of Odeon cinema tickets for guessing £5.3 million 

Third prize: Kate Murray from Posterscope who will be getting a pair of Odeon cinema tickets for guessing £5,612,000. 

Congratulations to our winners and stay glued to your inbox for the chance to win in the next edition of Box Office Bonanza!

Click here for a reminder of our terms & conditions.