Box Office Bonanza

We're back with another Box Office Bonanza, highlighting the opportunities for brands in cinema foyers.

A raft of summer blockbusters means more chances for brands to take the spotlight throughout the season. With an entire eight months remaining for 2019, there’s a great chance to use the 20-minute average dwell time that the foyer offers. 178 million admissions are predicted for the year, setting this up to be the highest grossing period in film history, thanks to an endless offering of big releases, including Rocketman, Aladdin, The Lion King, Toy Story 4, Once Upon A Time in Hollywood, Frozen 2 and Star Wars: Episode IX.

Scroll on for our next top pick for cinema foyer advertising, our bespoke planning tool and that all important competition: your chance to win an annual cinema pass (worth up to £250).

Make the most of May advertising in cinema foyers

• 13.7 million UK admissions in May 2018.

• +11% family admissions in May half-term 2018 vs. annual weekly average.

• 4.6 million admissions forecast across May half-term 2019.

• 2.8 million admissions expected on average each week across May 2019.

"2019 is the biggest year for blockbuster cinema in history" - Digital Cinema Media

Toy Story 4

Releasing on 21st June

Woody, Buzz Lightyear and the rest of the gang embark on a road trip with Bonnie and a new toy named Forky. The adventurous journey turns into an unexpected reunion as Woody's slight detour leads him to his long-lost friend Bo Peep. As Woody and Bo discuss the old days, they soon start to realise that they're worlds apart when it comes to what they want from life as a toy.

Did you know?

Buzz Lightyear started out as a tin toy soldier in original drafts.

Click here to watch the official trailer.

Keep scrolling to win!

X-Men: Dark Phoenix

Releasing on 7th June

During a life-threatening rescue mission in space, Jean Grey is hit by a cosmic force that transforms her into one of the most powerful mutants of all. Wrestling with this increasingly unstable power as well as her own personal demons, Jean spirals out of control, tearing the X-Men family apart and threatening to destroy the very fabric of our planet.

Did you know?

The X-Men were originally going to be called the Merry Mutants!

Click here to watch the trailer. Keep scrolling for more!

Men in Black: International

Releasing on 14th June

A London-based team of Men in Black (MIB) secret agents become involved in a series of alien attacks that sends them travelling around the globe.In this new adventure, they tackle their biggest threat to date: a mole in the Men in Black organisation.

Did you know?

Some people think the MIB exist — going back to Ufology in the 1940s and ’50s, several people wrote accounts and books about these so-called "Men in Black."

Click here to check out the official trailer. Keep scrolling for more!

Primespot: smarter advertising for you

For brands looking to speak solely to a more targeted cinema audience Primespot provides a service like no other. Used by advertisers across all categories and sectors, Primespot gives brands total foyer screen domination in the fifteen minutes leading up to screenings of their chosen film. Selecting the film that best targets your ideal customer delivers your campaign in real-time on our digital 6-sheets and ensures your ads are seen around the best screenings for you.

Click here to learn more about Primespot.

See below to enter our competition.

Competition

This week we're giving you another chance to win an annual cinema pass. We want to find out whether you're a Rocketman or a Rocket-fraud. We know it's not much but it's a fun quiz that we do, our gift is our question and this one's for you...

"To the nearest pound, how much do you think the new Rocketman movie will take in its opening weekend (24-26 May) in the UK? The closest answer wins."

To answer, all you have to do is click here, and fill in a few short details to be in with a chance of winning.

Click here for Terms and Conditions.