Creativity, Context and Data in the DOOH Advertising Space
Tuesday 8th September, 9-11am
Manchester, The Lowry, Compass Room, Pier 8, Salford Quays, M50 3AZ
2015 is making good progress with growing confidence in OOH driving the sector’s transformation. 2014 broke the £1 billion mark; 2015 is set to repeat the consistent year-on-year growth. OOH is predicted to grow more rapidly than all other media in the next couple of years.
Primesight welcomes you to this seminar to discuss one of the main reasons behind this growth – Digital Out-of-Home and the way it’s transforming the oldest medium.
The seminar covers the use of context, creativity and data in OOH - the innovation that 3rd party data generates, the challenges when measuring results, integration with other media and others.
Join us to hear our leading panel in a lively discussion.
We look forward to seeing you!
Please register your attendance by Friday, 4th September 2015.