We're All Flying High

We're All Flying High

Data is the new oil. The year of the mobile. Content is king. Media is awash with wanky buzzwords; we love to prophesise about the next BIG thing. Over the last few years, the words ...

Opinion
Staying On Top With Savvy Travellers

Staying On Top With Savvy Travellers

Savvy Travellers are 19% of the Primesight Airports audience. They arrive early, browse the airport and feel relaxed Being well-organised can get your far in this life. As a result, you’ll probably have a better ...

Opinion
Getting to Know the No-Frills Flyers

Getting to Know the No-Frills Flyers

10% of the Primesight Airports audience. No-Frills Flyers are lower-income budget travellers who mainly travel with friends and family When pulling together our airport segmentation research we naturally thought carefully before naming each group and ...

Opinion
Holidaying With Pools, Packages & Prosecco

Holidaying With Pools, Packages & Prosecco

12% of the Primesight Airports audience. These middle-class women value their holidays with both friends and family For the majority of people reading this, either at work or with your face in someone’s armpit on ...

Opinion
Climbing High With On The Up

Climbing High With On The Up

14% of the Primesight Airports audience—career-climbing, middle-class professionals enjoying multiple flights a year Our ‘On the Up’ segment is an aspirational bunch and one that is essential when highlighting the benefits of airport advertising. They ...

Opinion
Flying High with the High Flyers

Flying High with the High Flyers

27% of the Primesight Airport audience. High Flyers are high-level executives making multiple visits through airports throughout the year I think it’s safe to say that gone are the days when the term ‘Business Passenger’ ...

Opinion
An Intro to Labels & Long-Haul

An Intro to Labels & Long-Haul

7% of the Primesight Airport audience. They arrive very early to give them enough time to browse in every shop Let me start by putting all my cards on the table: I’m a man and ...

Opinion
A Look at Premium Professionals

A Look at Premium Professionals

11% of the Primesight Airports audience. They're high-end consumers looking for quality products and experiences When Primesight and Kinetic first released our seven airport segments I instinctively set about finding which one I was most ...

Opinion
Why Online and Out of Home are the ideal partners

Why Online and Out of Home are the ideal partners

A view from Primesight’s Head of Marketing, Mark Henson on the introverted and extroverted natures of these two mediums. Read his article here.

Opinion

Voice technology in cars: What does it mean for OOH?

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing ...

Opinion

InLinks: Turning streets into corridors of connectivity

Originally published in Campaign Magazine, 17 April 2018 By Naren Patel, Chief Executive Officer at Primesight It all started with a chance meeting in late 2015 with Dave Etherington from Intersection, a US smart cities ...

Opinion
Why OOH is an excellent option for car advertising

Why OOH is an excellent option for car advertising

Out-of-home is perfect for speaking to the right customer, in the right place, at the right time. This is no more relevant than for car advertising. Studies have shown that OOH is the most relevant ...

Opinion
​A year in review: some of Primesight’s biggest highlights of 2017

​A year in review: some of Primesight’s biggest highlights of 2017

Primesight has had a lot to celebrate over the years, and 2017 was no different. From the launch of our new InLink technology in partnership with BT, to winning the largest amount of contracts in ...

Opinion

​What makes OOH such a powerful medium for your Christmas message?

The snow is falling, the lights are twinkling, the smell of mulled wine is drifting out from nearby cafes… and we’re all in a hurry to get those final purchases sorted. We all know the ...

Opinion

AI Armageddon: The destruction of media and culture as we know it (or the rebirth)?

Primesight at Mindshare Huddle 2017 However long you've been attending Mindshare's Huddle (and this is their seventh year) there's always something to learn and a new challenge to your existing views. This year our Strategy ...

Opinion
Gatwick Airport: an award winner

Gatwick Airport: an award winner

Gatwick awarded ‘Best Airport’ by the airports’ trade body The Airports Operators Association has awarded Gatwick 'Best Airport', 'Best Overall Campaign' and 'Best Solution' at the trade body's annual ceremony, hot on the heels of ...

Opinion
Getting ready for Primesight's 2017 staff conference

Getting ready for Primesight's 2017 staff conference

Our charity challenge With the annual Primesight conference taking place in September, a company meeting was held to inform us all that we would be required to split into groups and create a response to ...

Opinion
Primesight Airports heat up for summer growth

Primesight Airports heat up for summer growth

Primesight’s airport portfolio is experiencing a growth in passenger numbers ahead of the great summer getaway*. Manchester Airport saw 12% growth in May with 2.5 million passengers added as a host of new routes took ...

Opinion
Buying OOH like never before

Buying OOH like never before

PILOT launches to the marketMatt Teeman, MD, Primesight 2017 has been widely reported in the industry press as the year the programmatic juggernaut rolled into the OOH sector. With digital panels expected to account for ...

Opinion
A Time of Revolution

A Time of Revolution

OOH must earn its place as a core media buy Primesight’s Rubbi Bhogal-Wood shares her thoughts on this year’s FEPE Congress A Time of Revolution was a bold title to lead the 58th FEPE congress ...

Opinion
Can out-of-home ever regain its glory days?

Can out-of-home ever regain its glory days?

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today’s, they asked where its future lies. Eleanor Kahn listened in.Primesight, Talenthouse and Campaign devised the 'Make an Impression ...

Opinion

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