Why Online and Out of Home are the ideal partners

Why Online and Out of Home are the ideal partners

A view from Primesight’s Head of Marketing, Mark Henson on the introverted and extroverted natures of these two mediums. Read his article here.

Opinion

Voice technology in cars: What does it mean for OOH?

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising. Writing ...

Opinion

InLinks: Turning streets into corridors of connectivity

Originally published in Campaign Magazine, 17 April 2018 By Naren Patel, Chief Executive Officer at Primesight It all started with a chance meeting in late 2015 with Dave Etherington from Intersection, a US smart cities ...

Opinion
Why OOH is an excellent option for car advertising

Why OOH is an excellent option for car advertising

Out-of-home is perfect for speaking to the right customer, in the right place, at the right time. This is no more relevant than for car advertising. Studies have shown that OOH is the most relevant ...

Opinion
​A year in review: some of Primesight’s biggest highlights of 2017

​A year in review: some of Primesight’s biggest highlights of 2017

Primesight has had a lot to celebrate over the years, and 2017 was no different. From the launch of our new InLink technology in partnership with BT, to winning the largest amount of contracts in ...

Opinion

​What makes OOH such a powerful medium for your Christmas message?

The snow is falling, the lights are twinkling, the smell of mulled wine is drifting out from nearby cafes… and we’re all in a hurry to get those final purchases sorted. We all know the ...

Opinion

AI Armageddon: The destruction of media and culture as we know it (or the rebirth)?

Primesight at Mindshare Huddle 2017 However long you've been attending Mindshare's Huddle (and this is their seventh year) there's always something to learn and a new challenge to your existing views. This year our Strategy ...

Opinion
Gatwick Airport: an award winner

Gatwick Airport: an award winner

Gatwick awarded ‘Best Airport’ by the airports’ trade body The Airports Operators Association has awarded Gatwick 'Best Airport', 'Best Overall Campaign' and 'Best Solution' at the trade body's annual ceremony, hot on the heels of ...

Opinion
Getting ready for Primesight's 2017 staff conference

Getting ready for Primesight's 2017 staff conference

Our charity challenge With the annual Primesight conference taking place in September, a company meeting was held to inform us all that we would be required to split into groups and create a response to ...

Opinion
Primesight Airports heat up for summer growth

Primesight Airports heat up for summer growth

Primesight’s airport portfolio is experiencing a growth in passenger numbers ahead of the great summer getaway*. Manchester Airport saw 12% growth in May with 2.5 million passengers added as a host of new routes took ...

Opinion
Buying OOH like never before

Buying OOH like never before

PILOT launches to the marketMatt Teeman, MD, Primesight 2017 has been widely reported in the industry press as the year the programmatic juggernaut rolled into the OOH sector. With digital panels expected to account for ...

Opinion
A Time of Revolution

A Time of Revolution

OOH must earn its place as a core media buy Primesight’s Rubbi Bhogal-Wood shares her thoughts on this year’s FEPE Congress A Time of Revolution was a bold title to lead the 58th FEPE congress ...

Opinion
Can out-of-home ever regain its glory days?

Can out-of-home ever regain its glory days?

Primesight and Campaign invited creative and media leaders to discuss OOH creativity. Comparing classic work with today’s, they asked where its future lies. Eleanor Kahn listened in.Primesight, Talenthouse and Campaign devised the 'Make an Impression ...

Opinion
May's Campaigns of the Month

May's Campaigns of the Month

Celebrating cars, beers and PSA billboardsWhat a month it’s been! Hyundai’s Santa Fe Endurance launched with the first ever three-screen campaign, Carlsberg presented their radical rebranding with a beautiful nationwide OOH campaign and The Body ...

Opinion
​Making an impression with Chris Eubank

​Making an impression with Chris Eubank

Britain's Best Dressed Man and 19-time world boxing champion tells allto Matt Teeman, Managing Director, PrimesightAt Primesight we're on a mission to make an impression in everything we do. Whether that's with our estate – ...

Opinion
February's Campaign of the Month

February's Campaign of the Month

Empowerment, Prince and Peanut ButterWhat's not to love about February? In no particular order (we'll look into renaming this Campaigns of the Month) here are the Primesight team's top 3 spotted in February. This Girl ...

Opinion
​Five out-of-home advertising trends for 2017

​Five out-of-home advertising trends for 2017

By the time we reach the end of 2016, out-of-home (OOH) spend is projected to have grown by 4.2% and will rise by 3.8% in 2017. This has been driven by digital spend forecasts of ...

Opinion
Smart choices

Smart choices

Embracing mobile technology at airports could increase revenues and benefit passengers and staff, but there are challenges, particularly around the sharing of data, writes Flight Airline Business' Gillian Jenner Not so long ago, flying for ...

Opinion
Smart cities – the future is already here

Smart cities – the future is already here

The social landscape is changing and there is no question that doing good is necessary for brands’ survival.At least that was the verdict from "Brands in Smart Cities – Get Good or Die Trying" hosted ...

Opinion
Making Out of Home Relevant to Millennials

Making Out of Home Relevant to Millennials

Millennials. The advertising world’s favourite word at the moment. People are doing a lot of shouting about it but when you start to scratch the surface, it can be quite a misleading term. As Dean ...

Opinion
OOH: brand building or activation?

OOH: brand building or activation?

OOH builds awareness, offers relevance and enhances trust, writes Mungo Knott, our marketing and insight director. In 1889, England (or more precisely Selly Oak) was leading the world in the development of mass communication brand ...

Opinion

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