Primesight has had a lot to celebrate over the years, and 2017 was no different.
From the launch of our new InLink technology in partnership with BT, to winning the largest amount of contracts in our history, there was a lot to be proud of this year.
Here’s what we’ve chosen as our top five achievements of 2017.
Retaining our Network Rail contract
Earlier this year Primesight retained one of the UK’s biggest outdoor contracts with Network Rail, worth £125m and made up of over 2,000 billboards.
After a competitive tender process, we maintained exclusive rights to the advertising panels located on roadside-facing railway land across Britain. As part of the new agreement, Primesight will also take over the advertising rights on Network Rail bridges from April 2018 and will develop new digital sites at Vauxhall and London Bridge.
A great win that puts us ahead of the game going into 2018.
Portfolio expansion makes us number 1 in OOH for UK airports
This year, Primesight cemented its position as number one OOH media owner for airports, following a planned expansion into Glasgow, Aberdeen and Southampton airports in the first half of 2018.
Combined with our existing portfolio of airports which include London Gatwick, London Stansted, London Luton, Manchester, East Midlands and Bournemouth, Primesight can now help brands reach 48% of UK airport audiences, including a domestic audience of over 130 million passengers. That’s a lot of eyeballs!
The launch of InLink
In June 2017, a new joint venture between Intersection, the urban innovation company behind LinkNYC, and Primesight saw the launch of the UK’s first InLink kiosks, in partnership with BT.
‘LinkUK from BT’ is a unique OOH solution, offering free ultrafast Wi-Fi, mobile charging and calls as well as modern, digital advertising opportunities for brands.
As well as currently hosting advertising from a range of brands such as Amazon, Barclays, Tanqueray and Three Mobile, the InLinks’ sleek 55" HD digital displays feature real-time information, allowing advertisers to align themselves with valuable sponsorship opportunities that bring useful information to consumers such as traffic alerts and news bulletins.
Since launch, over 70 InLinks have been distributed across six London boroughs, with the very first regional unit launched in Leeds this month. A fantastic achievement in just 6 months!
Proudly showcasing award-winning work
In October, Dufry-owned World Duty Free (WDF) won ‘Marketing Campaign of the Year by a Retailer’ at the Frontier Awards for their Gatwick Airport ‘Rogue One: A Star Wars Story’ campaign.
Primesight collaborated with WDF to showcase the campaign through floor-to-ceiling creatives promoting the film and driving customers into the WDF stores. Some of the creatives featured giant Stormtrooper posters as passengers entered the South terminal, as well as bespoke Star Wars-related content at each stage of the passenger journey.
A unique OOH experience that made Primesight ‘one with the force’.
Keeping a local focus
At Primesight we are proud to collaborate with a diverse range of clients - from large multinational companies to our smaller community customers. Our Direct team is dedicated to making sure we have excellent relationships with our local community and strives to provide great opportunities to all businesses, large or small.
And, in the spirit of Christmas, Primesight Direct decided to give back to one of our very special customers - Dogs on the Streets - by donating optimum OOH space to help spread the word for this great initiative.
Merry Christmas from the Direct team!
2017 has seen some excellent growth and has set Primesight up for exciting developments in 2018. Stay tuned next year for more!