Primesight is now part of Global
And it's safe to say that no news was bigger than the announcement of the joint venture between Primesight and Intersection that will be launching LinkUK in partnership with BT, to roll out ultrafast, public Wi-Fi to the streets of the UK, free to the consumer and funded by advertising revenues.
The next most popular story was CEO Naren Patel's predictions on 2016 - how well did he do? We'll leave you to decide. And if you're keen to see what we're predicting for next year, check out MD Matt Teeman's trends article for WARC.
The third most popular story of the year was Marketing & Insight Director Mungo Knott's piece on programmatic advertising and OOH - published in 2015, it's proof that the conversations around programmatic trading continue to interest us all.
Our new managing director joined in September, bringing with him a wealth of experience from around the media industry, following stints at Bloomberg and the BBC. Look out for Matt Teeman's thoughts on his first quarter in OOH at the start of 2017.
Winning Campaign's Outdoor Sales Team of the Year for the second year running was one of our proudest achievements in 2016 and a story that stood out to visitors to our site. We look forward to defending our title in 2017!
Group Business Director, Rubbi Bhogal-Wood's article on emoji and advertising was a highlight for 2016, showing the strength of our proprietary research tool PrimeDesign and the exciting relationship between creativity and the outdoor industry.
Facing competition from Facebook, Instagram, ITV, Vice and Exterion it would be untrue to say that we saw our Media Brand of the Year win coming. In true Primesight fashion we gave the award our all, and backed by our success in the marketplace, investment in our people and digital expansion, the judges recognised a fantastic year of development for the oldest brand in UK OOH.
Our final three most popular stories all center around our airports, in a year that proved to be key in setting up Primesight as a premier player in airports advertising.
One of the most charming tales of the year came in October and proved so popular it found its way into Campaign. If you're looking for a little proposal inspiration you could do worse than follow Hammud's lead of putting up a digital proposal poster around the baggage reclaim area of Stansted Airport!
In May we won the Manchester Airports Group (MAG) contract, opening our portfolio to 50 million consumers yearly across Manchester, London Stansted, East Midlands and Bournemouth and providing our clients with advertising opportunities in a unique environment.
Following our MAG win, the acquisition of Airport Media in October was a significant step towards consolidating our position as the UK’s number one airport media owner. With London Gatwick and London Luton we now now cover four of the top five airports in the UK, 50% of all airport footfall across London and 40% of all UK.