With our launch partners Posterscope, Target and ICON Films, May saw the addition of a Digital 48-sheet to the Primesight Waterloo Domination.
Already delivering over 9 million impacts over a 2 weeks period, reaching 800,000 consumers, the Waterloo Domination will also be able to provide dynamic content that digital allows. The Domination itself is already famed for its ability to showcase multiple creatives on scale allowing brands to dominate a core area in central London, delivering a rail, underground, bus and pedestrian audiences, and the inclusion of digital takes this to another level. The release of the new Ryan Gosling and Russell Crowe film, The Nice Guys, was the perfect launch partner to showcase not only the new digital site but the Waterloo Domination as a whole.
Don’t take our word for it: as ICON Pictures say "There are very few roadside advertising opportunities that can attain the same commanding impact in this high traffic environment. The Waterloo Domination lives up to its description and we were very excited to paint it orange with the glorious 70s styling of The Nice Guys."