Voice technology in cars: What does it mean for OOH? (03/05/18)

Voice technology in cars: What does it mean for OOH?

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice can really be integrated into our daily lives and change the face of advertising.

Writing exclusively for ExchangeWire, Mark Henson, head of marketing, Primesight, explains why your car presents the next opportunity for advertisers to reach you, all thanks to voice technology.

Read the full article here: https://www.exchangewire.com/