Virgin Holidays completes summer sell out on InLinks (11/09/17)

Virgin Holidays completes summer sell out on InLinks

Partnership is Virgin Holidays’ first London high street campaign

InLinks have attracted brands such as Coca-Cola, Bulmers, O2, Deliveroo, Debenhams and Warner Brothers since launch and Primesight has added Virgin Holidays to the list of brands advertising on the InLinks across London.

The launch of the new, premium units provided an exciting opportunity to support Virgin Holidays’ up-market Cruise offering.

The first stage of the campaign, which went live last week, will drive awareness and consideration of Virgin Holiday Cruises amongst the target ABC1 audience throughout London. The campaign was brokered by Talon.

The holiday company joins a large selection of industry leading brands advertising on the new InLinks, including:

  • Bulmers – tapping into key summer drinking times of the week
  • Deliveroo – contextually relevant copy for different times of day targeting specific snack moments
  • O2 – multiple messaging across its portfolio, amplified by geo-targeted mobile
  • Warner Brothers – four consecutive bursts each promoting a different summer release
  • Debenhams – driving in-store activation through proximity to retail hubs

The InLinks are the result of a partnership between BT and a joint venture made up of Primesight and Alphabet-backed Intersection. Currently installed in London, they occupy key, high footfall locations including Camden High Street, Finchley Road and High Holborn, with installation continuing over the coming months as the digital expansion continues across the UK. InLinks provide users free ultrafast wi-fi and a range of wider free digital services including calls to UK landlines and mobiles.

Naren Patel, CEO at Primesight said: “It’s a credit to our team that so many market leading brands have chosen to advertise on the InLinks. There is a real value exchange there and the commercial reaction to the launch earlier in the summer has been really strong, with wide ranging support across the market.”

Sophie Manning, Specialist Business Marketing Manager, Virgin Holidays said: “We see a really clear opportunity with the InLinks and we’re really pleased to be able to utilise them for our latest campaign.”

Flo Horwich, Client Manager, Talon Outdoor said: “The InLinks provide the opportunity to aesthetically showcase the Virgin Holidays Cruise campaign on a format with the style and premium quality associated with the brand”