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With 1 in every 2 consumers in the UK spending money for the occasion.
People spend on average £41.73 per person – and even more in London (£101.03). 23% of gifts purchased for Valentine's Day are bought on impulse, with flowers and chocolate the most purchased gifts – though women would still prefer more indulgent gifts!
The top three gifts purchased for Valentines Day:
Of those who purchased gifts for Valentines Day in 2015, 63% bought planned purchases, 23% bought on impulse and 14% can't remember.
We know that men are last-minute shoppers by nature – as proven by their Christmas shopping habits – with 27 million consumers hitting the streets on Christmas Eve. £1.4 billion was spent on the high street on Christmas Eve alone in 2015. 75% of those doing last minute shopping were male.
25-44 year-olds spend the most on Valentine's Day. Brits who bought products on Valentine's Day last year: