The Urban Wild Project celebrates turning rooftops into green areas on Primesight billboards (12/06/13)

The Urban Wild Project celebrates turning rooftops into green areas on Primesight billboards

The Urban Wild Project, which turns urban rooftops into green areas for birds and bees, is celebrating the first stage of their project on billboards in South London. The community project comprises of installing approximately 30 green roofs on non residential areas in Herne Hill. The project started this year and the green roofs will be initially installed over 3 years.

Primesight donated media space for this community led project to help Urban Wild Project to promote their initiative to their local community. The two billboards are located in an immediate proximity to the rooftops that will be turned into green areas, allowing The Urban Wild Project to reach their key audience with highly targeted message. The creative includes a concept of a giant wild bee and what a wild bee may see. The montage is a celebration of what is possible in an urban environment and prompts the locals to think what is possible with urban greening.

Primesight is passionate about delivering results to every client and is committed to help local communities to deliver results to their local areas.

For more information on The Urban Wild Project