Primesight is now part of Global
The Lucozade 'Find Your Flow' campaign, has just won the Gold National Sales Award for Primesight and our partners GTN, as well as the Gold Most Effective Agency Case Study (sponsored by Ipsos Mori) for our creative agency partner MediaCom.
In partnership with MediaCom, ads appeared on Primesight’s digital 48-sheet network in tandem with radio spots hosted on GTN stations such as Global, Bauer and Absolute Radio, allowing drivers nationwide to see and hear promotions on the go. Of the target audience who saw and heard our synchronised campaign, 63% were likely to consider purchasing Lucozade Energy as a result.
This award follows on from winning the Best Interactive Campaign at last year’s The Drum Awards and one of the Best Top Ten Outdoor Ads of 2015 by Campaign Media.
For another of our creative radio and DOOH synchronisations take a look at Primesight’s Subway campaign, bringing the popular pulled pork to commuters nationwide.