- Acquisition of billboard network in South West & Wales makes Primesight the leading OOH billboard supplier in those regions -
- Investment in bus shelter market strengthened with two major contract wins -
Primesight one of the UK's largest suppliers of OOH solutions, can today announce the expansion of its portfolio through three strategic contract awards. The combined expansion adds 640 new sites to Primesight's existing portfolio and will deliver 30 million impacts per week on behalf of advertising clients.
Increased 48 sheet coverage
Primesight has extended the coverage of its 48 sheet portfolio by adding 168 new 48 sheets previously marketed by JCDecaux. The contract entitles the company to the management and marketing of the panels until 2024. This award brings the total number of Primesight's 48 sheets in the region to 416, with most of the new panels located in Bristol and across the South West and Wales regions. The panels occupy excellent locations and strengthen Primesight's dominant position in the region.
Growing street furniture and 6 sheet business
Primesight has been awarded two separate street furniture advertising contracts in competitive tenders. Both contracts will be in operation for 1st Jan 2015:
A three-year contract with Strathclyde Partnership for Transport (SPT) will entitle Primesight to manage 398 x 6 sheets on 199 bus shelters across West Scotland. The contract, which was previously held by JCDecaux, was won following a competitive tender process which included Clear Channel.
Primesight has signed a five-year agreement with Royal Borough Windsor for the management of 74 panels across 37 bus shelters in Windsor. The contract was previously held by JCDecaux and was awarded after competitive tender.
Naren Patel, CEO, Primesight said: The expansion of our portfolio across these new locations and formats significantly strengthens our footprint. Primesight has long been renowned as the outdoor media owner that provides outstanding coverage in the regions and I'm delighted to be able to expand our portfolio to enable advertisers to reach their desired audiences across the UK.
We are particularly pleased to be supporting the public utility infrastructure in partnership with SPT and The Royal Borough of Windsor, through the generation of advertising revenue.
The article was first published on Output Magazine on 20th November.