Dominating the digital content on 18 Belfast city centre screens, the Discover NI campaign runs from 18 February to 24 February, showcasing a range of beautiful destinations to visit across Northern Ireland.
Speaking about the campaign, Wendy McWilliams, media director, Genesis said "Genesis are always looking for new platforms to showcase our client’s campaign, so naturally we’re delighted to partner with PML and InLink in this media innovation. We believe the 18 Belfast City Centre high-definition digital screens, all of which deliver dynamic content, will prove hugely popular with consumers and advertisers alike. Plus, when you consider the InLink sites offer added benefits such as free wi-fi, a facility for charging mobile devices and making free phone calls, it’s easy to see why they’re an exciting addition to the city."
Clare Ferris, account executive at PML said "It has been a pleasure to work with all parties involved in this exciting media-first for Tourism NI. Primesight’s new roadside digital InLink product is a premium addition to the streets of Belfast and the perfect platform to showcase some of Northern Ireland’s top-quality destinations."
Keri Heatlie, account director, Primesight added "We are delighted to bring InLink to Belfast as part of the urban roll-out of the UK’s smartest, digital out of home media and doubly thrilled to be working with Tourism NI as our exclusive launch partner. Our new locations, perfectly situated around the city centre, will keep residents and visitors alike up-to-date with great localised content and unrivalled connectivity - thanks to the free ultra-fast wi-fi and phone calls. You won’t be able to miss Tourism NI’s message broadcast across all 18 of our city centre screens, and we’re hugely grateful to them, Genesis and PML for their amazing launch support and we look forward to working with many more local, regional and national brands in the months ahead."
The Tourism NI campaign has gone live and will dominate all 18 InLink screens ahead of the official InLink Belfast launch next week.