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Primesight organised a results driven race day in April to thank all the key agencies we work with and to celebrate the Results Are Our Culture proposition.
12 agencies took part in the inaugural Agency Race Day at Brands Hatch, racing their agency peers and Primesight's Naren Patel, Nigel Fung, Stephen Rackham, Louise Stubbings and Mungo Knott. The pre-race tweets describe well the build up to the event:
The day began with a soft start to driving with Go Karts, after which the participants showcased their driving (and winning) skills in rally, single seaters, BMW M3s and off road Land Rovers.
The event was a thank you to all the great agencies we work with. The theme was built around Primesight's Results Are Our Culture value proposition of being an OOH media owner who is passionate about providing results to every client. The agencies we work with are important to us, and the Raceday felt like the perfect way to say thank you, in results driven spirit.
It was a fantastic day, filled with fun, laughter and hopefully not too many bruises.
We look forward to welcoming the agencies to race with us next year!
And, as for the results of the day, please see below (Team Primesight/Mediatel disqualified with an executive decision, sorry Greg!).
To see Greg Grimmerâs thoughts on the day please click here.