Telecoms veteran Matt Bird to lead deployment of LinkUK from BT (10/01/17)

Telecoms veteran Matt Bird to lead deployment of LinkUK from BT

Primesight is now part of Global

LinkUK, the joint venture between Intersection and Primesight that is partnering with BT to bring the fastest free public Wi-Fi service available to London and cities across the UK, has appointed Matt Bird as its General Manager. Matt brings extensive experience in the telecoms and technology industries, most recently as Director of Operations at TalkTalk.

LinkUK from BT, an innovation project that will replace traditional phone boxes with sleek, modern Wi-Fi kiosks, called Links, was announced in late 2016 as a joint venture between Intersection, the urban innovation company behind LinkNYC and Primesight, a leading UK outdoor advertising group, in partnership with BT. As General Manager, Matt will be responsible for the vision, strategy and execution of the project and will be instrumental in overseeing the deployment of Links across UK cities.

Matt Bird said "I am excited to be working on a project at the forefront of digital innovation which will greatly enhance connectivity in cities across the UK. LinkUK from BT marks a significant step forward in developing the UK as a hub for technology. Our sister project in New York, LinkNYC, has been a huge success. LinkUK takes the best from this experience to benefit residents, businesses and visitors to the UK. I'm looking forward to working with councils, advertisers and other interested parties to deliver Links to communities."

"We are delighted Matt Bird has been appointed as General Manager of LinkUK. With his impressive experience in the telecoms industry he will lead the rollout of LinkUK nationwide. Building on the success of LinkNYC Matt will be offering innovative advertising opportunities to brands, and a free service to councils and communities taking advantage of this technological leap" said Naren Patel, CEO of Primesight.

The ultra-fast Wi-Fi kiosks will be installed on major high streets beginning this year. Links will allow hundreds of users to simultaneously access up to 1Gbps Wi-Fi on the move and will also provide free UK landline and mobile phone calls, mobile device charging and access to maps, directions and local services. Select existing BT payphones will be replaced with Links to equip the UK’s city streets for the 21st century and enable access to a greater number of free services.