Specle and Primesight set to revolutionise ad delivery for DOOH (01/09/16)

Specle and Primesight set to revolutionise ad delivery for DOOH

In a first for the out-of-home industry, Primesight, in partnership with leading technology company Specle, is to be the first media owner to offer DOOH (digital out-of-home) advertisers the same certainty and security of ad delivery as print advertisers.

From September 1 2016, advertisers will be able to use Specle’s proven technology to manage, process and deliver all their DOOH ads to us.

Specle currently works with the world’s leading agencies including McCann Erickson, KROW, Schawk, TAG Worldwide, Havas Worldwide, and VCCP. Many advertisers and agencies are familiar with Specle’s simple software, as it is widely established across the newspaper and magazine industry.

The key benefits to our advertisers include:

  • Immediate certainty that their static or video ad has been delivered securely, right up until the deadline
  • Automatic video transcoding to the required format
  • Instantly seeing their format is correct via the screen preview
  • Easily repeating, replacing and sub-copying content
  • Being provided with a full audit trail of all ads delivered
  • A simpler and faster process than their current, highly manual workflow
  • Integration into all of Specle’s workflows, including campaign manager

Mungo Knott, Marketing and Insight Director at Primesight, commented: "We are focused on offering our customers a fast, efficient and secure experience. This innovative partnership with Specle extends our ability to deliver effective advertising impressions across our growing OOH digital portfolio."

Tom Beckenham, CEO and founder of Specle, said: "Specle is delighted to be working with Primesight, true innovators in DOOH. Specle brings true efficiency and certainty to the delivery and management of DOOH advertising. Now, our thousands of agency and brand customers can deliver video and static advertising with the same certainty and ease that they have for press and digital."