Primesight withdraws from @EyeAirports talks (25/08/15)

Primesight was announced as preferred bidder for the airport specialist in July 2015 but has ended discussions following difficulty reaching satisfactory contractual agreements with some of the parties involved.

Naren Patel, CEO, Primesight, said: “Despite the deal not coming to fruition, Primesight is invested in strengthening its relationships within airport advertising, which offers fantastic opportunities for the out-of-home sector. We are committed to growing our digital portfolio while delivering innovative and effective campaigns across our diverse range of sites and wish the team at Eye Airports all the very best.”