Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016.
The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.
Manchester and London Stansted are the third and fourth busiest passenger airports in the UK and the focus of significant investment from MAG.
The partnership will recognise and leverage the customer and marketing benefits that can be realised through exciting opportunities being developed at a new generation of smart airports, as they serve growing passenger numbers. Ad technology, combining digital displays and personalised communication across customer touchpoints throughout the airport journey will create a powerful and valuable marketing proposition for regional, audience-focused and destination-based clients.
Naren Patel, CEO of Primesight, said: "Primesight is delighted to be awarded this contract. MAG has an exciting environment, which is growing in diversity and number of passengers. New routes, improved terminal facilities and MAG’s active interest in developing great advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces."
Mark Schofield, Head of Advertising at MAG, said: "We are very happy to be working with Primesight to deliver our OOH advertising. Primesight’s ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help."
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