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Primesight, one of the UK's largest suppliers of out-of-home (OOH) solutions, is introducing its first ten digital 96-sheet (D96) panels to its digital roadside Network. The new screens, the largest OOH format, join 52 existing D48-sheets.
Since launching Network in 2015, Primesight has quickly expanded its inventory and will continue investment into Network by introducing further D96s across the country over the coming months. The ten new Digital 'Network' sites give an impact of just below 9.5 million. *
Primesight's plan is to reach 100 digital roadside sites by the end of 2016, and this new D96-sheet is a clear step towards achieving its goals. For this May 9th launch, Primesight is hosting some powerful brands including the likes of Coke, Vodafone, Sky, Mondelez, BMW, Eurostar and British Airways.
Naren Patel, CEO at Primesight, said: "We're thrilled to be building on last year's success in rolling out Network with this new D96 panel, the largest and most ambitious format of its kind. Primesight is focused on offering a broader array of DOOH solutions to help drive the market forward and offer even bigger, more creative and dynamic solutions for clients."
*source: Total average impact score, ten digital 96 sheets, Route, 17.02, algorithm 7.01