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Following a public voting on all submissions, Primesight were shortlisted in Best Digital Out of Home campaign and Best Branded Content categories in the LoveContent digital outdoor advertising awards.
The campaigns, O2 Tracks App for The Best Use of Digital Medium and Pizza Hut for Best Branded Content, both made use of Primesightâs interactive digital cinema touch screens and their ability to engage consumers with brands. Place on a high dwell time (avg 18 minutes) in cinema foyers, these campaigns achieved significant brand engagement for the brands. LoveContent Awards recognise digital outdoor advertising and celebrate the best digital Out of Home campaigns in the UK.
The award ceremony will take place at a lunch on Thursday, 3rd October at The Hospital Club, Covent Garden, London.