Primesight and Mediacom North held a bread-making evening following a Full Circle media owner session. During the session we discussed Primesight's new brand positioning and we explored Prime Design, Route and Mosaic. A debate followed with Primesight being brave enough to ask 'was your OOH campaign successful?' and being able to back up that bravery with data compiled via our measurement tools PrimeMobile and Hitwise. We then rounded it all up with a look to the latest OOH technology such as Geofencing and our partnership with Shopwyre.
Bread making was a roaring success. Hosted at Pie & Ale, Northern Quarter, Manchester, we began the evening with welcome drinks the choice of which was vast plenty of local micro-brewery ales and beers including mango beer. We began the bread making class where we were set to learn how to make focaccia bread the more rustic the better which worked for us bakery novices. Soon after the feast, the winner was announced incidentally the main contributor of which is planning to enter next year's Great British Bake Off! Deemed the most original and enjoyable media owner event they've experienced in a long time, it gets the RAOC rubber stamp.