The new digital proposition that Primesight brings to the market will allow advertisers to maximise returns by combining digital and traditional out-of-home solutions for delivering both long-term brand building and short-term sales activation results.
Primesight announces the start of a roll-out of panels, part of Network, the only national digital roadside OOH proposition in the UK. The roll-out which will enhance the OOH provider’s digital portfolio will be executed in a number of phases and will begin with five panels across London, Edinburgh and Glasgow.
Primesight has always had the ability to deliver cost effective audience reach for advertisers with 48 sheets. The roll out of Network will allow advertisers to combine traditional posters with the same sized digital formats to amplify messaging during the campaign’s most relevant periods.
In London three new digital sites will be available for advertisers on Shoreditch High Street, Commercial Road and Wandsworth Bridge Road. These will bring Primesight’s total digital sites in the capital to twelve including Middlesex Street, Chelsea, Embankment, Finchley Road and the multiple panels which dominate the Southern Gateway at the Elephant & Castle.
Primesight’s new digital sites in Scotland will include the country’s busiest motorway - the M8 - which delivers a mix of shoppers and commuters towards Glasgow city centre. The new digital panels in Edinburgh will be located on Salamander Street - a key location targeting commuters and traffic travelling west into the city towards the popular restaurant quarter in Leith, Ocean Terminal shopping centre and the Royal Yacht Britannia.
Phase two of the roll-out, which is timed for later this year will see new digital panels in Bristol, Cardiff, Leeds, Liverpool and Newcastle. The company aims to get to 50 digital panels by end of 2015.
“Digital sites are a crucial part of our portfolio”, Primesight CEO Naren Patel said: “Our clients have demanded a national network of digital panels and we are confident that we can meet this requirement. The decisions we made about the location of these sites were partly attributed to Route data which helped outline where sites should be evolved to digital.
The article was first published on MediaTel's newsline.