For a week beginning today, Endangered Species Day, powerful images of animals at risk from the National Geographic Photo Ark will be featured on billboards in 22 countries, including on Primesight's digital 48 and digital 96 sheets.
This campaign, supported by another 30 out-of-home operators is a global effort to raise awareness about populations of species in decline and to inspire audiences around the world to learn how they can help protect them.
The National Geographic Photo Ark, led by photographer Joel Sartore, is a multiyear endeavor to document every species living in zoos and wildlife sanctuaries, encourage action through education, and help save wildlife by supporting on-the-ground conservation efforts.
Primesight is proud to support this campaign and use the power of outdoor media to spread this important message.
Read more about the campaign here.