Primesight hires Chris Forrester as Commercial Director (16/03/12)

Primesight hires Chris Forrester as Commercial Director

Primesight has hired Amscreen European Managing Director, Sales and Marketing Chris Forrester as its new Commercial Director.

Forrester will join Primesight in June replacing Sales Director Nigel Clarkson who, as announced in February, is leaving the company to join Living Social at the end of April.

In the role Forrester will be responsible for the sales and marketing functions at Primesight and will lead a team of 70. He will report to Primesight CEO Naren Patel.

Forrester has held his current role at Amscreen since July 2011 following a buy-out of Digicom where he was Managing Director. Prior to that he was Head of Sales at CBS Outdoor and has also worked in sales roles at The Mirror Group and The Guardian.

Forrester said of his new role œI am delighted to be joining Primesight. The company has great products, strong heritage, a superb team, and a fantastic entrepreneurial spirit.

"The growth of the business over the last 5 years has been strong. The pipeline of new digital panels adds to the wealth of opportunities already on offer, I look forward to the challenge and opportunity ahead with anticipation."

Patel added: "œWe are looking forward to Chris joining the Primesight team. His experience in large companies such as CBS Outdoor, The Mirror Group and the Guardian coupled with his recent success at Amscreen, which was a start up, gives him a unique breadth of knowledge and experience which we feel is a natural fit for Primesight."