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Digital investment continues apace and Primesight are proud to announce the expansion of our national digital 48 sheet inventory across the UK.
Our national 'Network' launched in Q2 last year in response to our clients asking for a fuller national distribution to reflect their demand for premium locations on key arterial routes across major conurbation cities.
Recent growth includes sites within London, Manchester, Birmingham, Leeds, Sheffield, Bradford, Edinburgh & Glasgow with more to follow. These high resolution digital sites allow the delivery of contextual messaging to audiences when most relevant throughout the day and give you the opportunity to amplify your broadcast billboard campaign where it matters most. Using industry owned Route data, Primesight have identified key audience times for your category and will be upweighting your campaigns across these periods to maximise their effectiveness.
Primesight are very excited to bring this product to market and with 19 sites already delivering over 10 million impacts across 8 cities every 2 weeks, we look forward to doubling this by mid 2015. By the end of 2015, there will be 50 digital 48-sheet panels nationally part of Primesight's Network.