Primesight at Festival of Marketing (28/09/17)

Primesight at Festival of Marketing

Thursday 5th October at 2.45pm on the Customer Experience Stage

Primesight is delighted to be hosting the ‘Smarter Impressions’ session at this year’s Festival of Marketing and will be asking its cross-discipline panel how some advertisers are embracing Digital Out of Home opportunities to make their campaigns stand out above the rest.

  • Questioning why, when over 40% of its revenue now comes from Digital displays, only 4% of Outdoor copy is dynamic?
  • Asking is there any proof that contextualising Out of Home copy drives value?
  • What will advertisers know in the future about their consumers’ journeys and how best to reach them?

Chaired by Mark Henson, Primesight's head of marketing and client communication, our panel will bring together a host of speakers from across the advertiser, media owner, out-of-home specialist and mobile worlds:

  • Rosh Singh, managing director, Kinetic Active
  • Simon Valcarcel, head of creative and media, O2
  • Mark Slade, managing director, Location Sciences
  • James Power, head of InLink sales, Primesight

as Primesight investigates what is to be gained from fusing the environment with the message.

You can book on now via the app!