Out of home advertising media owner Primesight has announced that it is committing £7m to upgrading its nationwide billboard estate, with changes including 300 high definition (HD) roadside billboards introduced nationwide and digital escalator panels installed on the Glasgow Subway.
As well as this, 1,400 road-facing billboards on the UK's railway network, managed by Primesight on behalf of Network Rail, are to be re-built and upgraded.
Naren Patel, Primesight CEO, said: "Digital sites continue to be an important part of our portfolio. Our investment in environments such as Glasgow Subway and cinema allows for full motion displays and interactivity which is perfect for digital. A significant proportion of our investment is directed at the bulk of our billboard estate which will benefit greatly as Route becomes more established and the importance of coverage and effectiveness will become better understood."
A4 sized HD digital escalator panels are launching at Glasgow Subway stations Buchanan Street, St Enoch and Hillhead, featuring advertisers Santander and Talk Talk.
To create the HD billboards and panels, a vinyl skin replaces paper and paste, in order to provide a higher quality image.