Primesight continues to dominate the UK airport advertising space with 11 airports in its estate and now reaching 142.1 million passengers annually — an increase of 3.8% year on year.
With the latest release of the CAA data it's clear that advertisers can now reach 48% of all UK passengers and a striking 49% of all London passengers — far ahead of any offering from other media owners. In fact, the rate of like-for-like growth year-on-year for Primesight's airport portfolio is more than double that of the next biggest out-of-home airport media owner.
Joe Cassidy, Airports Business Director commented on the release "With an almost 4% increase it's clear that such strong growth across our airport portfolio — far ahead of what others have been able to offer — once again makes the case for the diverse range of audiences that brands can access through Primesight Airports."
Source: CAA January 2019