At this years AdWeek Europe conference, Primesight showcased their airports portfolio in a fun and unique way - through a flight simulator competition.
Guests were invited to test their skills at landing a plane using the simulator, which flew over the London skyline. Out of more than 270 participants, only 71 landed and went into the draw to win £1,500 worth of flights.
Check out our sizzle reel of the event below:
About Primesight Airports
With eleven of the UK's airports in our portfolio we offer clients the opportunity to target 137 million consumers every year, which equates to 48.3% of all UK airport passengers. We're experts in creating exciting media solutions that reach both domestic and international consumers across the UK.
Primesight are proud to represent the following airports:
Airports are a unique environment that offer a high dwell time that no other OOH can offer. You'll find your audience in a positive frame of mind (which leads to greater brand saliency) and looking to spend more than they would normally: with consumers spending £177m in duty free every year, they are an affluent audience to target.
So make an impression with Primesight airports. Contact us here