Pets at Home and All Identity Win at DailyDOOH Gala Awards! (02/12/16)

Pets at Home and All Identity Win at DailyDOOH Gala Awards!

Best Interactive Campaign and Best DOOH Campaign

We're pleased to announce that Primesight's cinema D6 work with Pets at Home won Best Interactive Campaign at this year's DailyDOOH Gala Awards, celebrating the finest in digital OOH. Seeing Pets at Home win in this section is testament to the exciting interactive campaigns we have been running in our cinema environment.

On winning the award Posterscope's Sam Grant, Group Business Director enthused "The cinema environment provided an excellent opportunity to target the whole family. The interactivity of the screens capitalised on foyer dwell time, allowing us to provide a deeper level of brand engagement to our audience."

For Carat's Alex Sturgess, Client Services Director "This campaign was a fantastic means of connecting consumers with the brand in a playful and engaging manner, whilst simultaneously promoting responsible pet ownership by heightening awareness of the in-store My Pet Pals workshops."

On receiving the award, Account Director Charlie Carlsen said "Working with Carat to make this Pets at Home campaign a reality was one of the highlights of the year. The campaign drove a 65% uplift in store visits from new customers and it's great seeing this work recognised with an award win."

Our joint work with Clear Channel and Outdoor Plus for celebrated artist Martin Firrell's groundbreaking 'All Identity' campaign won the Best Digital Out of Home Campaign.

After the win, Firrell said "The award for best digital campaign reflects the value of the message and the medium combined. I wanted to share messages of tolerance, and digital meant those messages were seen where they could make a difference. I really appreciate Primesight's generosity in helping to point society in a fairer direction."

Primesight's Caroline Solanki, who worked closely on the All Identity campaign added "It was fantastic to work with Martin and be part of a campaign focusing on identity equality. With a successful execution, the impact and awareness that we helped to drive was phenomenal. Winning Best Digital OOH Campaign is fantastic recognition for a campaign that got the nation thinking about encouraging diversity and equality."

We're pleased to have been nominated for our work with Hyundai, Havas and Innocean in the Best Digital Out of Home Campaign category. And having recently acquired Airport Media we are pleased to congratulate our new colleagues on being finalists for their #BeOriginal360 work with Jameson being in the Best Transport Install or Campaign category.

We are proud to have shared categories with some of the industry's finest work.