OOH Glossary (13/03/17)

Primesight is now part of Global

New to outdoor advertising? Let our glossary explain it all.

Can’t tell your 'OOH' from your 'options'? No idea what 'GRP' stands for? Lost when it comes to the 'in-charge'? You're in the right place.

Primesight's OOH glossary is here to help you de-jargon the world of outdoor advertising (you know, billboards) and get you well on your way to booking your first 'campaign'. Whatever that means.