OOH Glossary (13/03/17)

New to outdoor advertising? Let our glossary explain it all.

Can’t tell your 'OOH' from your 'options'? No idea what 'GRP' stands for? Lost when it comes to the 'in-charge'? You're in the right place.

Primesight's OOH glossary is here to help you de-jargon the world of outdoor advertising (you know, billboards) and get you well on your way to booking your first 'campaign'. Whatever that means.