Who doesn't hate being tied into a contract? NOW TV is here to save customers that hassle and chose Primesight's powerful Waterloo Domination site as part of their campaign to promote their latest NOW TV Combo.
Wanting to change how people thought about television packages, NOW TV chose bright colours to make the bold NOW TV message stand out on classic 48 sheets across the nation. Uniquely, Rapport, Mediacom and NOW TV chose to pair this approach with Primesight's Waterloo Domination to create a journey for commuters through the ease of choosing a NOW TV package. With different creatives across the multi-format environment, consumers were exposed to the whole range of advantages that NOW TV offer.
"As the creative agency for NOW TV we really enjoyed working on Waterloo Domination as a media format.
The various sizes and placements in the area gave the creative teams massive flexibility to create something bespoke and unusual.
The Primesight team were very helpful in terms of production; guiding us on the best ways to use the space and helping NOW TV go live on time within very tight timings.
The result is really eye-catching and with the high volume of traffic in the area we hope will have a big impact on the consumers who see it…Let’s hope they bring their sunglasses!" Kirsty Wood, Integrated Project Director, WCRS