National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport (15/04/19)

National Express launch dynamic DOOH campaign speaking to passengers in multiple languages in Primesight airport

National Express deploy dynamic digital out-of-home advertising to talk to European arrivals in ten different languages at London Stansted Airport

A dynamic campaign with a multi-lingual message that speaks to the masses

With a wide range of passengers flying across Europe and arriving from a multitude of destinations, National Express has focused their recent airport investment in a brand-new opportunity across all ten digital arrivals networks at Stansted Airport. 

The six-week campaign targets the daily surge of European passenger arrivals, dynamically accommodating the arriving flights from specific destinations with language specific to each inbound flight, using technology from Primesight partner Flux.   

Focusing on ten frequently used inbound languages and positioned on flight frequency, National Express are using targeted messaging on a host of European passengers who will no doubt be travelling into Central London (and other National Express destinations) from London Stansted Airport. 

Displaying the message ‘grabbing bags quickly and travelling to London in no time’, the campaign looks to let arrivals know it’s a smooth and easy process to get to their destination — promoting National Express services and spreading the word amongst Europeans, while raising the brand’s profile for those looking for transport services to use travelling to and visiting London. 

The network screens offer details on how to get tickets for onward travel journeys via National Express, with language dependant on the inbound flights (and specific peak and off-peak targeting). The campaign focuses on the national language for ten high-frequency European countries: 

  • Spain 
  • France 
  • Poland 
  • Italy 
  • Germany 
  • Turkey 
  • Portugal 
  • Sweden 
  • The Netherlands 
  • Denmark