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'Windows 10 delivers a more human way to do,' is the core theme of Microsoft's Windows 10 advertising blitz.
The ad campaign will initially go live in six markets - US, UK, France, Japan, Australia and Germany - starting Monday. The campaign will go live in the rest of the world starting on July 29, the day Windows 10 begins rolling out.
In the UK, Microsoft has taken over Primesight's full digital portfolio showcasing the power of DOOH in generating awareness and buzz. The ads can be seen running on our 6-sheet panels in cinemas through the UK, our 48-sheet roadside digital 'Network' nationally and in transport environments - Glasgow Subway - on DEPs and digital 6 sheets.
The first ads offer a glimpse of Windows 10 itself, but instead focus on babies as the "new generation" who will grow up with new echnologies like voice interaction, touch screens, digital pens and more that will be supported by Windows 10. The theme of the ads is that Windows 10 is core to "a more human way to do."*
In addition to the outdoor element, the the campaign will include a range of TV, digital, print, social and other ad-delivery mechanisms.A blog post on Microsoft's "Blogging Windows" site says Microsoft is telling the Windows 10 story "through the lens of the newest generation, inviting people to join a new era with us."*
"Supporting our mission of empowering every person and organization to achieve more, the ads show how technology should be more natural, human and intuitive, and adapt to people's needs. The key notion - Windows 10 delivers a more human way to do." (*Source: ZDNet, 'Microsoft kicks off Windows 10 ad campaign')