Primesight is now part of Global
Up against stiff competition from Vice, Facebook, Instagram, itv and Exterion, last night's award ceremony at Grosvenor House brought an incredible win for Primesight.
We showed the judges exceptional success in the marketplace and great brand development to be awarded Media Brand of the Year.
As the oldest brand in UK out-of-home it's a significant achievement for the outdoor industry in a media landscape that is now dominated by digital powerhouses. From our MAG win earlier this year through to the expansion of Network and introduction of pioneering systems we proved that the investment in our people and portfolio has paid dividends.
Well done to everyone in the category - we're proud to have shared an award entry with you.
And thank you to everyone who helped make Primesight Media Brand of the Year!
This was one of the 10 most popular stories of 2016 #Wrap2016.