Long live the small business (03/04/17)

Long live the small business

"If you think you’re too small to have an impact, try going to bed with a mosquito." - Anita Roddick

Originally an African proverb, Anita Roddick, founder of The Body Shop had this on her company’s trucks during the 1980s and 1990s.

Anita opened the first Body Shop in 1976 with the aim of making an income for herself and her two daughters while her husband was away in South America, with the idea of providing quality skin care products in refillable containers and sample sizes, all marketed with truth rather than hype. She opened her second shop six months later. On her husband's return, he joined the business. By 1991, the Body Shop had 700 branches. Which just goes to show that one individual with a good idea and clear vision can achieve great things.

Of course, it takes more than a good idea to make a successful business, but there’s no doubt that advertising plays a huge part. If you would like to advertise your small business, contact our team directly today and see how we can make your brand famous.

In the words of another successful businesswoman:

"Repetition makes reputation, and reputation makes customers." - Elizabeth Arden