Lloyds Bank has this week unveiled an outdoor campaign with Primesight, as part of its rebrand campaign following the drop of TSB from its name.
The OOH campaign includes a complete takeover of all Primesight's advertising space in the London Waterloo area, surrounding the UK's busiest railway station.
Eithne Anderson, head of marketing communications at Lloyds Bank and Bank of Scotland: "Outdoor media plays a key part in launching Lloyds Bank. These high impact executions use imagery and language that will resonate strongly with our target market, helping us to establish the brand as a bank that is there for the key moments that matter to our customers."
Covering 21 billboards, the campaign, which was brokered with Kinetic and MEC UK, is set to run for two weeks.
First published in The Drum, read the original article here.