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Jeans for Genes is asking people to make a difference on 20 September 2013 by wearing jeans and making a donation for a cause that promotes awareness for a disease that affects 1 in 25 children in the UK.
Appearing on Primesight billboards nationally allows Jeans for Genes to promote the cause in the key period running up to the Day. Billboards have celebrities showing their support for increasing awareness of Genetic Disorders UK by encouraging people at work and children in schools to wear jeans on Friday.
To learn more about Jeans for Genes, please visit here.