January is typically the time of year when people decide to shake things up and make a change. According to a recent survey, over 50% of life changing decisions are made when people are travelling for leisure.*
The start of the year is an ideal time for a new career and 6% of passengers looking for their first job travel through Gatwick*; that’s 297,000 unique people travelling through arrivals. In fact, our research has told us that 32% of passengers travelling through Gatwick Airport are thinking about changing their career*. That’s an opportunity to influence 4.96 million passengers arriving into Gatwick across a 3-month window.
The New Year is also the perfect time to book a holiday. There’s nothing like cold, damp and miserable January to make you long for a bit of sunshine and adventure! That’s why 29% of our airport passengers book their next holiday within a month of coming back from their last one.
*Kuoni Travel Research, (TGI) and the Toluna Holiday Survey