Innocent Smoothies flood Waterloo Domination in Jan/Feb 2014 (20/02/14)

Innocent Smoothies flood Waterloo Domination in Jan/Feb 2014

A fantastic OOH campaign for Innocent Drinks appeared in central London in the second half of January.

The 'Chain of Good' campaign occupied Primesight's prestigious Waterloo Domination, flooding the 21 billboards with multiple eye-catching creatives to impress Londoners on their daily commute.

Innocent Drinks utilised the brilliant relationship between OOH and Mobile by sponsoring the site's interactive WiFi, thereby extending the quality of audience contact and overall user journey.

Media gallery

Video gallery

Other information regarding the multi-platform campaign can be accessed via the links below:

Marketing Magazine

The Drum