Primesight is now part of Global
Following hot on the heels of O2 and Coca-Cola Deliveroo is the latest to grab one of Primesight's exclusive InLink roll-out partnerships.
For three weeks from the start of September Deliveroo will be taking advantage of InLink's top London locations to run multiple creatives across different day parts, increasing consideration when consumers are in the mood to be persuaded. Giving the target audience a push outside of the stereotypical takeway moments – with, for example, breakfast and lunch options – the campaign will be running bespoke and contextually relevant copy based on time of day and their various mealtime opportunities.
There will be five total pieces of copy to cover key day parts.
Mark Waddell, Client Director at Posterscope said ‘We’re pleased to see Deliveroo snapping up one of the first InLinkUK roll-out packages to deliver contextual copy that speaks to consumers outside of the typical takeway times while they’re out and about and ready to be influenced.’
Planning Business Director Matt Baker added 'It's great to be working with Posterscope and Vizeum to deliver a Deliveroo campaign that speaks to changing consumer mindsets. These day parts and their contextual copy are tapping into the fast-paced, 'always on' mentality of London consumers and taking advantage of the InLinks' high footfall locations to reach people when they're going about their busy day.'