Holiday Habits (27/10/16)

Holiday Habits

BITESIZE CHRISTMAS GIFT INSIGHTS

The holiday season is the busiest time of year for retailers and shoppers.

On average, people will buy presents for seven recipients, with women nearly twice as likely to exceed this number and purchase gifts for more than 10 people.

Clothes, entertainment and food & drink are the most popular gift choices at Christmas.

Approximately three out of five Millennials plan to buy clothes, entertainment or food & drink related presents this year.

More than half of 35-54 year olds will buy entertainment presents and toys.

Vouchers are the most popular gift option for consumers over 75 years old.

Over one-third of consumers will research and buy presents online.

Only 8% of consumers say they will research and shop exclusively in-store.

Nearly 7 in 10 consumers, especially women, say it depends – mostly on deals and convenience, but also on time.*

*2016 Radium One