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On average, people will buy presents for seven recipients, with women nearly twice as likely to exceed this number and purchase gifts for more than 10 people.
Clothes, entertainment and food & drink are the most popular gift choices at Christmas.
Approximately three out of five Millennials plan to buy clothes, entertainment or food & drink related presents this year.
More than half of 35-54 year olds will buy entertainment presents and toys.
Vouchers are the most popular gift option for consumers over 75 years old.
Over one-third of consumers will research and buy presents online.
Only 8% of consumers say they will research and shop exclusively in-store.
Nearly 7 in 10 consumers, especially women, say it depends – mostly on deals and convenience, but also on time.*
*2016 Radium One