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The win brings the number of airports in Primesight’s airport portfolio to six, after being awarded the Manchester Airport Group (MAG) contract earlier this year.
Primesight will be working with Glasgow Prestwick Airport to develop an enhanced advertising experience within the airport, combining traditional, experiential and digital advertising opportunities. The OOH advertising will reach more than 600,000 passengers a year, and the airport currently has terminal capacity to accommodate 2.5 million passengers. The addition of Glasgow Prestwick will further increase Primesight's reach beyond the current 50m+ consumers per year.
The airport recently rebranded to reflect its ambition to become an alternative route for travellers into Scotland’s biggest city and the surrounding area.
Keith Lammie, Regional Director, Primesight, said: "Glasgow Prestwick Airport is a really exciting win for us and this is the sixth UK airport added to our portfolio.
"Placed in the heart of Ayrshire we can now offer advertisers a combination of unique internal and external roadside large format sites."
Derek Bank, Finance and Commercial Director for Glasgow Prestwick Airport, said: "As the Glasgow Prestwick team continues its drive to improve the commercial standing of the airport, it is crucial that we work closely with organisations and individuals who not only understand our business but can help us achieve our goals.
"Primesight is one such company, and we look forward to working with this industry leading business to identify and maximise new advertising opportunities over the coming months."
As our previous piece on the future of travel explained, smart airports are on their way to becoming a reality, and new technology like beacons is only making opportunities for advertisers more exciting by the day.
To learn more about Primesight Airports and the wider portfolio, please visit our Product page.