Econometrics and Out of Home (22/11/12)

Econometrics and Out of Home

In this paper Primesight, Ohal and Kinetic identify key elements that need consideration when econometric models are used to ascribe outcomes to Out of Home (OOH) investment and suggest some solutions based on the latest data and techniques available to practitioners.

To conclude, we provide a 5* graded matrix against which models can be asserted to clarify their reliability for driving decisions on the effect of OOH advertising.