Disney advertises in cinema foyers with an interactive game for StarWars Rebels (15/02/15)

Disney advertises in cinema foyers with an interactive game for StarWars Rebels

Star Wars Rebels, a new digital interactive game from Disney, is playing in Primesight's cinema foyers across the country in a campaign from Primesight, OMD UK and Talon.

Primesight supplied 20 digital 6-sheet screens in the UK’s busiest cinema foyers to allow Disney'€™s youth audience to try out an exciting gaming experience. The campaign will raise awareness for the all-new episodes of cartoon Star Wars Rebels launching on the Disney Channel on Saturday mornings at 8am.

For one week from February 16, children will immerse themselves in the new cosmic adventures, picking their own characters to defeat Star Wars villains and win points which are displayed on the sound-activated, animated screens at the end of the game.

Screen users will be able tap touchpoints to start the 20-second game, command characters, collect their points and help overthrow the evil Galactic Empire.

Andrew Goldsmith, Agency Sales Director at Primesight commented: €œOur digital screens have the potential to offer a truly engaging and interactive experience for the consumer. The Star Wars Rebels interactive game will generate fantastic brand awareness and give the target audience an experience they will truly remember.