Primesight is now part of Global
With only a week to go until the big day, households across the UK will be hanging up their stockings hoping for a visit from Father Christmas. New research from InLinkUK has revealed just how obsessed we are with Santa.
In their survey of 1,000 UK parents, 7 in 10 (70%) of British families leave out drinks and a carrot for Father Christmas and his reindeer on Christmas Eve. It would appear that our fondness of him does not stop there, with 60% saying they binge-watch festive movies featuring Father Christmas during the holidays.
When asked what part of Christmas they find the most trying and stressful, almost half (47%) of parents said the amount of money they have to spend. This was followed by 14% of parents who said getting all the children’s presents for the big day was the most stressful part of the festive period.
Despite the stresses and strains of Christmas, parents work hard to maintain family traditions which remains a big part of the festive season for British children.
Communicating with Father Christmas, for example, is very much a key part of the festive period, with 59% of parents saying their kids write a wish list to Father Christmas and 60% stating that they take their little ones to a grotto to meet him in person.
When asked what forms of contact with Santa would bring the biggest smile to their children’s faces, parents said meeting him at a grotto (48%), getting a written reply from Father Christmas (45%) and a trip to Lapland to meet the main man in person (43%) respectively.
InLinkUK's Call Santa feature gives families exclusive access to the InLink hotline to Father Christmas’ personal voicemail, where they can leave him a message in the run-up to the big day. Call Santa is available for the public to use for free at InLinks across England and Scotland.
Matt Bird, General Manager at InLinkUK comments: “The findings show just how intrinsic Father Christmas is to British families at Christmas. Whatever background you come from, the magical elements of the festive period are centred on Father Christmas.
"All children should have the ability to communicate with Father Christmas, whether by letter or meeting him in person. That’s not always the case due to the costs involved, meaning some families may not be able to afford to to meet Father Christmas at a grotto, or pay for alternative magical moments with him.
"We hope that our free Call Santa feature available on all InLinks across England and Scotland will help add a bit of magic for families from all walks of life this Christmas.”
The survey was conducted by Censuswide between 6th and 7th December 2018. 1,000 UK parents of children aged 8 and under.