Cinemas: Taking Lego to New Dimensions (23/11/16)

Cinemas: Taking Lego to New Dimensions

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WBIE, PHD UK and Kinetic partner to promote the latest Lego range

Warner Bros Interactive Entertainment, working with PHD UK and Kinetic booked an interactive campaign across 10 key cinema D6 locations.

The campaign is for Lego Dimensions, a Lego-themed action adventure video game, featuring characters and environments from over 30 franchises. WBIE wanted to promote the broad range of characters, as well as the expansion packs available. The interactive cinema D6 screen was the ideal mechanic to allow consumers to explore the range and share it with family and friends.

Keen to target families in the lead up to the Christmas gifting season, Warner Bros knew the cinema environment was the ideal location to reach the whole household and create engagement with the brand. Running for a total of four weeks, the campaign itself has been phased to target the big family film releases of Q4, including Fantastic Beasts and Where To Find Them and Disney’s Moana.

Featuring 80s favourites such as ET, Ghostbusters and Back to the Future, as well as the popular characters of Bart Simpson and Scooby Doo and recent sets such as Fantastic Beasts, the interactive display takes you through a whole range of Lego Dimensions.